Advertising in the AI Era
Meta Ads (Facebook & Instagram) continue to be a powerhouse for B2B and B2C lead generation. However, the strategies that worked in 2024 are evolving. In 2026, AI-driven targeting is king.
Embrace Advantage+ Campaigns
Meta's Advantage+ shopping and lead campaigns use machine learning to find your ideal audience more effectively than manual targeting. Trust the algorithm, but feed it high-quality creative.
Creative is the New Targeting
With broader targeting options, your ad creative (video and image) does the heavy lifting of qualifying your audience. Test multiple hooks, formats, and calls-to-action to see what resonates.
Full-Funnel Strategy
Don't just run conversion ads. Use awareness campaigns to build a retargeting pool, and then use direct response ads to convert warm leads. This full-funnel approach decreases your overall cost per acquisition.