What are Zero-Click Searches?
A zero-click search is when Google provides the answer directly in a featured snippet or knowledge panel, so the user doesn't need to click any website.
How to Adapt
Instead of just targeting traffic, focus on brand awareness and becoming the "source of truth." Optimize for featured snippets to capture the attention of users even if they don't click through.
The Future of SEO
As AI Overviews become more common, SEO is shifting towards providing high-value, unique insights that AI can't easily replicate.