SEO has evolved. In 2026, search engines are so personalized that two people searching for the same term might see completely different results based on their history and intent.
The Rise of Conversational ROI
With users predominantly using voice and chat interfaces, content must be optimized for natural language answers rather than specific search strings.
Entity-Based SEO
Google and other engines now focus on "entities"—names, places, and concepts—rather than just text. Establishing your brand as an authority entity is the key to longevity.
Visual and Video Search
AI-driven visual search is now a primary entry point for e-commerce. Optimizing your images and short-form videos for visual recognition is no longer optional.