Meta advertising in 2026 is all about the quality of the data you feed the algorithm. With privacy restrictions tighter than ever, Zero-Party data is your best friend.
What is Zero-Party Data?
This is data that your customers intentionally and proactively share with you—such as preferences, survey responses, and feedback.
Feeding the Conversion API (CAPI)
By sending this high-quality, volunteered data directly to Meta through CAPI, you allow the AI to find users who share those exact preferences, drastically increasing ROI.
Interactive Ad Formats
Use quizzes and interactive polls within your ads to gather this data while simultaneously engaging the user. It's a win-win for data collection and conversion.