How Advantage+ Works
Advantage+ Shopping Campaigns (ASC) use machine learning to automate creative testing and audience targeting, finding the best-performing combinations for you.
Setting Up for Success
Give the algorithm plenty of creative assets. ASC thrives on diversity. Use a mix of static images, carousels, and videos to see what resonates with different segments.
Monitoring Performance
While ASC is automated, you still need to monitor your ROAS and CAC. Focus on the creative side while letting Meta handle the technical targeting.